Why Your Website Is More Important Than Social Media…
Social media nowadays is arguably one of the most important parts of a good marketing plan. Without it, it’s going to be exceedingly difficult to compete with other advisors or professionals. To stay front of mind with your market and prospects and engage quickly with those people having a website, in combination with social media, will make you that much more reachable.
In my opinion, too many people put a premium on social media marketing while ignoring the power of a customized website. Some go so far as to not even have a website, only a Facebook page or other social media as their main hub. The big issue with this…we don’t actually OWN our social media pages, the social company does! So if Facebook one day decides to eliminate business pages, or shut your page down for some unknown reason or worse your social media gets hacked; you’re out of luck. You could lose your contact lists, your only main hub for interacting with the public etc.
This is why making sure your website is the central hub of your marketing plan is paramount. Owning your data, lists and contacts means you’re in control of your future. Having a really strong website, stacked with content and sharing consistent value is capable of converting leads just as well as social media but with the added benefit of not having to worry about a social media company getting creative with their features.
That is why using social media as a tool to drive visitors to your website is one the best way to use it. Then you can get those visitors to interact with you and your website in a multitude of ways; whether that’s getting them to sign up for your custom email newsletter, signup for your next webinar, download your latest podcast or access your premium content behind a “client only” page, the possibilities are endless.
Don’t let yourself be fooled, the more channels you have to communicate, the more omnipresent you are, the better you can control brand messaging, recognition, and engagement. Having a customized website where you can share value with prospects and clients is one of the best investments you can make in your business. It doesn’t have to be anything opulent but it should look good, feel good and have quality content. So, AMP up your marketing by building a website or even better have someone like us at AMP Marketing Co. do it for you! Combined with a content marketing, social media and SEO plan, it will pay you back in spades over time.
-Michael Savino, Founder, AMP Marketing Co.